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Mom's Against Cooties

Provided strategy and development for a comprehensive digital redesign

Project Details

The American Chemistry Council engaged Sachs Media Group to create a safe space for moms to discuss cleaning and disinfection. This community became well known through social media and eventually…. the website. The website features a regularly updated blog with original articles, free downloadable posters and coloring pages, and ways to advocate for the safe and effective use of disinfection products, including bleach.

Objectives

  • Create an engaging blog website with ability to manage many category types of content.
  • Easy to use on mobile
  • Generate an increase in traffic and awareness of cleaning and disinfection products

Work Involved

I helped with strategy for user experience, technology selection, and web development for the redesign of the Mom’s Against Cooties website. The site was built mobile-first and uses a content management system.

Takeaway

Mommy-bloggers are very engaging! There are more than 15,000+ visits per month and most of the traffic is via social media, due to the high amount of shares / conversation.

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