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Water Street Tampa

Tampa's $3 Billion Waterfront Plan Aims to Reshape Downtown

Water Street Tampa will create 2 million square feet of new office space, including downtown Tampa’s first new office towers in nearly 25 years. The project, led by Strategic Property Partners, will provide a vibrant vision for the future of Tampa and for the 23,000+ people who live, work, study, and visit each day.

I helped plant the digital foundation for a new brand with global impact.

Objectives

  • Create excitement for the project
  • Generate an increase in traffic and awareness for the project

Work Involved

I helped with strategy for user experience, technology selection, and web development for. The site was built mobile-first and uses WordPress with Webpack for an optimal development workflow.

Takeaway

The site received hundreds of views per day (most visits on mobile) and is showcased prominently throughout downtown Tampa.

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