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The JW Marriott Tampa

Providing enriching experiences and innovative spaces in a world-class waterfront neighborhood.

Water Street Tampa will create 2 million square feet of new office space, including downtown Tampa’s first new office towers in nearly 25 years. The project, led by Strategic Property Partners, will provide a vibrant vision for the future of Tampa and for the 23,000+ people who live, work, study, and visit each day.

The JW Marriott Tampa will be the cultural focal point of the Water Street Tampa neighborhood.

I partnered with SPP to build and the launch announcement for the JW Marriott Tampa hotel online.

Objectives

  • Create excitement for the hotel
  • Generate an increase in traffic and awareness for the project

Work Involved

I helped with strategy for user experience, technology selection, and web development for. The site was built mobile-first and uses WordPress with Webpack for an optimal development workflow.

Takeaway

The site received hundreds of views per day (most visits on mobile) and is showcased prominently throughout downtown Tampa.